CASE STUDIES
Case Study
History
- Initially using DJs on Thursday, Friday and Saturday nights to create an uplifting atmosphere to hold customers in later.
- Spending approx. £150 per night. £23,400 per annum.
Issues
- The DJ would not stick to the brief for the brand.
- Volume levels would often get too loud and have an adverse effect.
- DJs would be late, drink too much or damage equipment. This was not often, but enough to be another issue to address.
- Upkeep of equipment.
- Managing DJs Rota, etc
Solution
- We initially suggested using the ULTIMATE DJ system on a Thursday to see how well it worked. We chose a “Weekend DJ” style that encompassed a varied clientele.
- This initially saved them £4,300perannum & allowed them to assess the system.
- This gave them access to the DJ experience 7 days a week, when ever they needed it.
- This also protected them against staff failing to show due to illness, etc.
Result
It took 3 months and they decided to get rid of their DJs altogether in favour of the system.
- This meant they were saving £19,800 per annum as well as giving them freedom. 365 days a year.
Our Conclusion
Although, we had not expected them to remove DJs altogether, this was an interesting, and not uncommon case of a venue feeling compelled to have DJs. The reality is that once the customer experience was set up correctly and the system did its job, it far excelled what was being delivered.
What the client said
“The system was initially implemented to reduce costs at non-essential times(Thursdays) when a DJ was not necessarily needed. We also wanted to investigate improving the quality. We had issues with volumes levels, inappropriate tracks and other areas that were becoming frustrating.
Our initial experience over 3 months was so impressive, that we got rid of DJs on all nights. We found the system delivered exactly what we needed. It did it without the hassle of employing the DJ, servicing the equipment and all seamlessly on brand.”
Case Study
History
- A 10 site operation that used DJs throughout the year on Thursday, Friday & Saturday and heavily throughout the festive season.
- Spending approx. £250-150 per night. £352,000 per annum.
Issues
- The DJs are an essential part of the brand and the experience.
- The enormous cost of DJs was causing te brand to cut costs and employ cheaper DJs.
- This led to poor music choice, bad customer experience ad overall reduction in turnover.
- Upkeep of equipment.
- Managing DJs Rota, etc. A 3rd party company was managing this and taking an unacceptably large commission. It was a downward spiral for the business.
- The brand was being affected due to staff playing any music they wanted within a brand that needed to maintain its identity.
Solution
- We introduced the full Background music solution with the Ultimate DJ system.
- We locked down the access to the system, so only head office and GMs had full access.
- We introduced the DJ experience 7 days a week, when ever they needed it. this allowed the venues to introduce new promotions and events without additional cost.
- We reduced DJs on non essential days and had the DJs start later, when they were actually needed.
Result
- The venues and managers had much more flexibility to create promotions that increase revenue.
- The money they saved from DJs costs allowed investment into some great promotional experiences to attract and retain new business.
- Around the festive season alone, they saved £20,000 and saved approx. £50,000 during the rest of the year.
Our Conclusion
Although, we had not expected them to remove DJs altogether, this was an interesting, and not uncommon case of a venue feeling compelled to have DJs. The reality is that once the customer experience was set up correctly and the system did its job, it far excelled what was being delivered.
What the client said
“Having access to the system was game-changing. The Ultimate DJ system was so impressive. We really didn’t expect the system to be as seamless as it was.
Once we had set the lighting and hazer, no one even realised there wasn’t a DJ. Once we felt confident with its ability to deliver, it opened up so many possibilities, which has resulted in some fundamental changes in our operation, including offering the DJ experience to private bookings, which was a great USP.”